Guy Ligertwood
Aug 26, 2017 · 1 min read

Hi mate. Sound like you are learning lots. I think the whole Unicorn thing is tough and very much depends on where you work. If they want a unicorn, my feeling is that they’re dreaming. For you to do the experience design justice I feel you need to spend lots of time on research, testing, designing and ideating. If you need to too much you may well struggle to create the best experience.

Thanks for the note and good luck 😃

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Guy Ligertwood

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Product Designer at Invoice2go. Previously at Qantas. Scotsman with an English accent, married to an Argentinian, living in Australia.