Li Hui ChamFriendzyme UX Case StudyPlan social gatherings efficiently with Friendzyme. A comprehensive case study to showcase my design process.Apr 30Apr 30
Li Hui ChamA Different New York ExperienceWhat would you do if you could visit New York City again ?Mar 16Mar 16
Li Hui ChamSemiotics of Febreze AdvertisementWhat makes a good sign ? Signifier and the signified in modern adSep 17, 2023Sep 17, 2023
Li Hui ChamWhy Nike uses black and white design for its Just Do It campaign ?A discussion of Nike’s design using the constructive model for criticism.Sep 1, 2023Sep 1, 2023
Li Hui ChamPoor Emotional Design on WhatsAppI hate deleting messages on WhatsAppDec 29, 2022Dec 29, 2022
Li Hui ChaminBootcampEmotional Design on SpotifyThe playlist that understands us — Discover Weekly on SpotifyDec 21, 2022Dec 21, 2022
Li Hui ChaminBootcampSearch Experience on SpotifyHow Spotify’s UX Design Takes Advantage of Human Cognitive Capabilities and LimitationsOct 15, 2022Oct 15, 2022
Li Hui ChamMarketing Food Through Social MediaThe Influence of Athlete Endorsement on the Eating Behaviour and Health of Young AdultsAug 2, 2022Aug 2, 2022
Li Hui ChamInterview: Summer School in London, UKSpending time in a second-hand bookstore is the closest thing you can get to time-traveling.Jul 26, 2022Jul 26, 2022