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…The marketing-speak we bring to the table molds how we consider the problems we’re trying to solve. When we throw around terms like “conversions” and “KPIs” we turn human beings into data points. Use language that reflects the design goals revealed through your user research, and you’ll humanize your practice in the process. When “conversion” becomes reaching out for help or contact a real person, we consider behavior more…

This style of earbud, which rests next to your ear canal but not quite inside it, offers practically zero noise isolation. In other words, AirPods, by far the most popular wireless earbuds, do a poor job overpowering noise like chattering colleagues or teens on the subway. The natural response is to turn the volume louder to compensate — which can quickly turn dangerous …