2019: The year of ‘no bullsh*t’ communications
“My life motto is ‘no bullsh*t’ and I’m in a position right now where I can ruthlessly execute on that. I like to tell things how they are, and I like to provoke. Being a founder is hard and I don’t think there is anything you can or should say to wash this message down. Being a founder is great, but it’s hard.” — Sophie Chung, Founder & CEO of Qunomedical
We recently spoke to Sophie Chung on the #SpeakLikeaCEO podcast about what it takes to become a #NoBullshit CEO. And yes, it takes a lot. You not only have a responsibility to yourself and the people who work for you, but to society as well (especially if you’re working in the digital health industry) to communicate honestly and openly what you’re doing.
‘Substance, not spin’ has been great advice — and the right thing to do — for a long time. So, what’s new?
Firstly, trust in businesses, organisations and institutions is lower today than in living memory. With a skepticalpublic, trust becomes even more important. And only genuine, no-BS communications allows us to build trust.
Secondly, there is a battle waging for our attention. As communicators, we can only make our voices heard if we are true to ourselves.
Thirdly, we have all developed very fine BS antennas. It is probably fair to say that we are all bullshit intolerant now.
So Sophie Chung is right: Genuine, authentic communications is the way to go, regardless of whether we are talking to our teams, the media, customers or friends and family. Let’s make 2019 the year of no bullshit communications.