Lilah HalbkatThe 1st Gen PerspectiveCollege is daunting. College is hard. College is even harder when you are the first one in your family to make it through, especially when…Jan 19, 2018Jan 19, 2018
Lilah HalbkatPhunksun-al TechnologyHow Phunksun Wear could better use technology to market customization.Nov 12, 2017Nov 12, 2017
Lilah HalbkatinGlobal ThreadsSWOT: Recycled EditionA SWOT analysis on the REPREVE® brand by Unifi Inc.Oct 24, 2017Oct 24, 2017
Lilah HalbkatMy graduation gown is made of recycled plastic bottles.And your shirt might be too.Oct 16, 2017Oct 16, 2017
Lilah HalbkatinGlobal ThreadsCapturing Interest of Consumer PersonasWritten by Lilah Halbkat, Xiaolu Lin, Xinyue Liu, and Yue Chen. View our consumer profiles here.Oct 2, 2017Oct 2, 2017
Lilah HalbkatCollaborative Consumer ProfilesHow Marketers and Consumers Work TogetherSep 25, 2017Sep 25, 2017
Lilah HalbkatB2B? Don’t lose your end consumerHow business to business companies can effectively use marketingSep 18, 2017Sep 18, 2017
Lilah HalbkatNike: Rewriting history and redefining the positionStrong is the new beautiful.Sep 11, 2017Sep 11, 2017
Lilah HalbkatTextile Manufacturers: Driving Innovation with TransparencyHow Textile Manufacturers are Connecting with End ConsumersAug 28, 2017Aug 28, 2017
