PinnedLilian M RajiWeaving Elegance with Words: The Art of Narrative Marketing in the Luxury RealmIn the realm of luxury brands, the art of storytelling transcends mere marketing. It is a dance between the brand and the consumer, as she…Dec 13, 2023Dec 13, 2023
Lilian M RajiCustomer Engagement KPI: Page Views ~ Gauging Visitor Engagement and InterestBEFORE WE BEGIN, A PUBLIC SERVICE ANNOUNCEMENT: I am testing out a new beta program to scale my ability to serve more emerging to midsize…2d ago2d ago
Lilian M RajiCustomer Engagement KPI: Website Traffic ~ Enhancing Your Online VisibilityBEFORE WE BEGIN, A PUBLIC SERVICE ANNOUNCEMENT: I am testing out a new beta program to scale my ability to serve more emerging to midsize…Aug 21Aug 21
Lilian M RajiIntroduction to Customer Engagement Metrics: Building Strong ConnectionsBEFORE WE BEGIN, A PUBLIC SERVICE ANNOUNCEMENT: I am testing out a new beta program to scale my ability to serve more emerging to midsize…Aug 14Aug 14
Lilian M RajiEssentials for Ecommerce Site Success: Turning Browsers into BuyersBEFORE WE BEGIN, A PUBLIC SERVICE ANNOUNCEMENT: I am testing out a new beta program to scale my ability to serve more emerging to midsize…Aug 7Aug 7
Lilian M RajiAnnouncing the Launch of My Business Breakthrough Accelerator Beta TestThe greatest challenge of being an advisor is being able to scale. There is only one you, which makes it incredibly difficult to take on…Aug 2Aug 2
Lilian M RajiTHE WRAP UP: 5 KPI Metrics for a Profitable Customer Acquisition StrategySo, I’ve shared a lot with you over the past 5 weeks as I’ve broken down the 5 metrics that make up the KPI, Customer Acquisition. We’ve…Jul 31Jul 31
Lilian M RajiCustomer Acquisition Rate: The Speed of GrowthWe now arrive at the final consideration for understanding the KPI, customer acquisition: the Customer Acquisition Rate.Jul 241Jul 241
Lilian M RajiMarketing Qualified Leads (MQLs): Your High-Potential ProspectsSo, in this year long series of breaking down Key Performance Indicators, beginning with Customer Acquisition, we’ve looked at:Jul 10Jul 10
Lilian M RajiWith the Birkin Lawsuit, Hermès Makes Clear What Money Alone Can’t BuyI’m happy to announce I’m now a Forbes contributor! My writing journey is coming full circle with my new Forbes column, The Pursuit of…Jul 4Jul 4