Feb 18Crash Course on Confirmation BiasConfirmation bias is one of the biggest threats we face. The habit of looking for facts and insights that predominantly affirm our own belief replicates existing behaviour, which stops us from being innovative and creative. But is there really a way to overcome biased behaviour? Where to catch the weight…Confirmation Bias4 min readConfirmation Bias4 min read
Published in The Startup·Dec 16, 2016Design Thinking and the Need for GritDesign has become conceptual in that it is no longer perceived merely as a form of giving life to a product, a visuality or an object only. Design has been steadily expanding into the corporate strategy world; organisations are increasingly applying design methods to develop their competitive advantage. This growing…Education6 min readEducation6 min read
Published in Mission.org·Nov 21, 2016Innovations: Designing Against FailureWhat causes innovation initiatives to fail? The answer is many-fold: some point to stakeholders, some to market and customers, — technological and financial matters can also be named as the culprit when things go wrong. Innovation is indispensable to achieve long-term success in today’s competitive world. As Rita McGrath once…Innovation7 min readInnovation7 min read
Published in Mission.org·Aug 1, 2016Designing Rituals: how might we encourage and develop empathy with our clients?A creative agency recently asked me to share my experiences in creative leadership with their employees by hosting a workshop. Leading for creativity is a methodology and ideology developed by IDEO; I was thrilled to pass on my knowledge to a group of curious creatives who attended my workshop. Beliefs & Behaviors by IDEO We…Design6 min readDesign6 min read
Jul 31, 2016How Marty Neumeier Taught Me to Flip BrandsI am tremendously passionate about consuming and creating meaningful brands that build a following people want in on. As a creative and brand strategist, I am eager to belong to certain tribes and be involved in creating them, too. So when I heard that my clients and I had the…Branding4 min readBranding4 min read
