Proposing a New Eco-Friendly, Clean-Eating Venture in the City of Brotherly Love

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In the midst of the COVID-19 Pandemic, we were challenged with creating a restaurant brand that was both relevant and viable during this new way of life as the coronavirus has drastically changed the restaurant industry. Our team came up with the concept of “Rucola”, a clean-eating venture in Philadelphia primarily focused on partnering with local farms and businesses for fresh foods, and featuring eco-friendly, low-carbon emission methods for delivery and takeout.

Within this larger challenge, we were asked to consider three specific problems — getting food to vulnerable communities, pervasive boredom while social distancing, and the environmental impact of…

Lilly Armand

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