Lilly GarciainThe StartupIt’s time to take branding backI’ve gotta come clean. I’ve felt conflicted about branding for some time. So conflicted that I’ve seriously considered a hopping into…Jun 4, 20191Jun 4, 20191
Lilly GarciaWhy you don’t need branding (yet)Many branders love to tell you that the very first thing you need to start your business is branding.Oct 9, 2018Oct 9, 2018
Lilly GarciaThe Awesomeness of Flexible BrandingI’m sure you’ve seen them around the web. They’re especially popular on Pinterest. And I get the feeling they’re supposed to inspire and…Sep 25, 20181Sep 25, 20181
Lilly GarciaWhy Your Actual Name Might Be Your Best Business NameIt’s kind of funny that one of my most frequently asked questions doesn’t seem to have much to do with design. A surprisingly large and…Aug 28, 20182Aug 28, 20182
Lilly GarciaThe Evolution of Wild Olive Branding: A Case Study of my own New Brandor What I’ve Been Doing all Damn Year: Existential Crises on the Cusp of my 30th BirthdayAug 14, 2018Aug 14, 2018
Lilly GarciaHow buying a really expensive vacuum changed my entire businessNot long enough ago, a stranger knocked on my door. She was young and seemed nice and, even though my toddler and I were home alone, I…Jun 19, 20183Jun 19, 20183
Lilly GarciaWhy I'm Prioritizing Relationships in my BusinessYou've heard it many times but has it sunk in? Relationships are the key to building a successful business.May 29, 2018May 29, 2018