Brand Strategist by day, foodie and lover of travel & adventure by night. Curious mind.
But the way we assign that value has become its own problem, a sort of new consumerism. Rather than living experiences, we consume them: we capture key moments in time to share on social media, and as such take each experience as a possession.
Adapting our mindset to this new reality is a challenge. Just look at our language: moving is a much more stressful concept than taking a vacation. What happens to my possessions? What happens to me when I can’t define myself through them?