User Experience Designer @ IBM Interactive Experience (Singapore)
…to customers. Such a study will also help you understand why and how customers don’t make progress. The study of a JTBD is the study of a system, and solutions for Jobs can be thought of as parts of that system.
…ought of as parts of a system that work together to deliver progress to customers. What is a system? A system is a collection of parts that work together to achieve a desired effect. The value is not in any one particular part of the system but in how those parts work together.
Products have no value in and of themselves. They have value only when customers use them to make progress in context. The value of steak is easier to assess when it’s matched with a fancy restaurant and a nice bottle…