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Somachi Egejuru

Somachi Egejuru

The Content Trap: Navigating Social Platforms Competently

After reading The Content Trap by Bharat Anand, my perspective into the online content space has been thoughtfully challenged. At…

7 min readAug 10, 2019

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The Content Trap: Navigating Social Platforms Competently

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Somachi Egejuru

What Is Branded Content? 5 Examples Of Brands Getting It Right

How amazing would it be to have potential consumers gravitating towards you, seeking out your brand, instead of continuously chasing them?

7 min readJun 20, 2019

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What Is Branded Content? 5 Examples Of Brands Getting It Right

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Somachi Egejuru

37% Of Mobile Internet Traffic Goes Towards YouTube

A recent report by Sandvine has uncovered the applications capturing the most downstream traffic worldwide. The discoveries from the…

5 min readMay 1, 2019

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37% Of Mobile Internet Traffic Goes Towards YouTube

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Somachi Egejuru

Tik Tok Analysis: What Is It & How Can Brands Tap Into The Content?

It’s 2019, you’ve definitely heard of, seen, or are a heavy user of Tik Tok. However, they have recently been running limited advertising…

6 min readFeb 6, 2019

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Tik Tok Analysis: What Is It & How Can Brands Tap Into The Content?

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Somachi Egejuru

YouTube 2019 Update: Double Ad Pods & Ad Supported Original Content

Earlier this year, I noticed that YouTube were testing ‘double mid roll ads’, where two ads will be shown back to back during an…

5 min readDec 2, 2018

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YouTube 2019 Update: Double Ad Pods & Ad Supported Original Content

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Somachi Egejuru

What Is YouTube Premium & What Does It Mean For Advertisers

Judging by statistics, I assume the majority of you reading are regular users of YouTube. I’m sure that all of you have been exposed to…

7 min readJul 22, 2018

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What Is YouTube Premium & What Does It Mean For Advertisers

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Somachi Egejuru

Somachi Egejuru

Brand Strategist @ Limitless | We take an unconventional approach to brand-created video to deepen and enrich the relationship between brands and millennials.

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