Somachi EgejuruThe Content Trap: Navigating Social Platforms CompetentlyAfter reading The Content Trap by Bharat Anand, my perspective into the online content space has been thoughtfully challenged. At…Aug 10, 2019Aug 10, 2019
Somachi EgejuruWhat Is Branded Content? 5 Examples Of Brands Getting It RightHow amazing would it be to have potential consumers gravitating towards you, seeking out your brand, instead of continuously chasing them?Jun 20, 2019Jun 20, 2019
Somachi Egejuru37% Of Mobile Internet Traffic Goes Towards YouTubeA recent report by Sandvine has uncovered the applications capturing the most downstream traffic worldwide. The discoveries from the…May 1, 2019May 1, 2019
Somachi EgejuruTik Tok Analysis: What Is It & How Can Brands Tap Into The Content?It’s 2019, you’ve definitely heard of, seen, or are a heavy user of Tik Tok. However, they have recently been running limited advertising…Feb 6, 2019Feb 6, 2019
Somachi EgejuruYouTube 2019 Update: Double Ad Pods & Ad Supported Original ContentEarlier this year, I noticed that YouTube were testing ‘double mid roll ads’, where two ads will be shown back to back during an…Dec 2, 2018Dec 2, 2018
Somachi EgejuruWhat Is YouTube Premium & What Does It Mean For AdvertisersJudging by statistics, I assume the majority of you reading are regular users of YouTube. I’m sure that all of you have been exposed to…Jul 22, 2018Jul 22, 2018