Somachi EgejuruThe Content Trap: Navigating Social Platforms CompetentlyAfter reading The Content Trap by Bharat Anand, my perspective into the online content space has been thoughtfully challenged. At…7 min read·Aug 10, 2019----
Somachi EgejuruWhat Is Branded Content? 5 Examples Of Brands Getting It RightHow amazing would it be to have potential consumers gravitating towards you, seeking out your brand, instead of continuously chasing them?7 min read·Jun 20, 2019----
Somachi Egejuru37% Of Mobile Internet Traffic Goes Towards YouTubeA recent report by Sandvine has uncovered the applications capturing the most downstream traffic worldwide. The discoveries from the…5 min read·May 1, 2019----
Somachi EgejuruTik Tok Analysis: What Is It & How Can Brands Tap Into The Content?It’s 2019, you’ve definitely heard of, seen, or are a heavy user of Tik Tok. However, they have recently been running limited advertising…6 min read·Feb 6, 2019----
Somachi EgejuruYouTube 2019 Update: Double Ad Pods & Ad Supported Original ContentEarlier this year, I noticed that YouTube were testing ‘double mid roll ads’, where two ads will be shown back to back during an…5 min read·Dec 2, 2018----
Somachi EgejuruWhat Is YouTube Premium & What Does It Mean For AdvertisersJudging by statistics, I assume the majority of you reading are regular users of YouTube. I’m sure that all of you have been exposed to…7 min read·Jul 22, 2018----