One need look no further than the sad tale of 1970s disco fashion king Halston when he made the decision to sell his branded wares at JC Penney in the 1980s.
Here’s the Real Reason Nordstrom Dumped Ivanka Trump’s Line
Alison Freer

Quite! Or, in another example (across the Atlantic), look at what happened to Pierre Cardin after the hundreds of licences.

Good article; was a great read.

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