Why Nobody Needs Your Content?

A little guide on how to get more engagements on your content.

Many artists were not appreciated in their own time. And this stereotype of not getting your work recognized is talked about in decades. Well, today, we live in a world of Google. If no one reads your content, it doesn’t mean that it’s not good or will stumble on it after… your death? There are many rules on how to produce the best content possible. So here are my top tips on how to make your content visible.

Photo by Dan Counsell from Unsplash

Create a strategy

1. Create a purpose or one thing people should know about you or your brand.
2. Know who you are trying to reach.
3. Decide on what type of marketing you should use.
4. Know who will produce your content, will you have partners?
5. Have a theme. Or a specific topic.
6. Measure. Follow your growth weekly or monthly. That will help you improve your content.
7. If you’re selling a product, know your sales cycle.
8. Know what resources you will need. You won’t be able to it yourself.

Be consistent on a theme

Have the same message to create positioning and profit as a result. When someone hears your name or a brand, be sure they get the right image in their head. Many influencers are criticized for not having a strong enough theme to market their content. What you have to do is to talk about things that matter to you. For example, my message is about content creation and public relations. Quite different fields also — my online magazine Abstract Stylist and cybersecurity projects that I am working on. I always try to find a connection between the topics and manifest that’s it’s ok to like two different things at once.

Do not fake it

1. Don’t do something you don’t love. Don’t do a podcast just because it’s trendy.
2. Develop content themes to go along with your “one thing.” Map out several topics within each theme to cover over the next three months. That will help you to stay in the course.
3. Have at least 4 themes, 3 topics per theme.
4. Write your headlines for those 12 topics.
5. Don’t post randomly. Be consistent.

Use PR for own good and publicity

1. Do interviews.
2. Do talk shows.
3. Write articles.
4. Do IG stories.
5. Create LinkedIn posts.
6. Talk to people about YOU.

And many many more, I hope you get the idea. PR is not for corporate firms only. You must give it a try. Also, do not expect the magazine to call you. Usually, you call the magazine.

Meet SEO

I know this one is difficult. But if you’re a blog creator, Instagram influencer, or vlogger, you must understand SEO. It will help you in many different ways, whether it’s Instagram #tags or meta descriptions on your blog entries. There’s plenty of information about optimizing it by using the right keywords, locations, etc.

Do a webutation

If you have no or bad reputation on the World Wide Web, you’re in trouble. You must get that buzz going. Ask your friends to engage with your content. It is suspicious when you can’t find anything about a person on Google, right? Also, forums and other social media platforms might bring you traffic and consistent readers!

Thought leadership

Thought leadership is like a PR for your personal brand. People much more engage with a brand if they know the owner. You need to be the face of your product, that’s why you might want to establish yourself as a leader in the field you’re selling. I am talking about byline articles, TED talks, IG TV, interviews, you name it.

Collaborations

Haters are going to hate, but you must collaborate. Especially with people who are in your industry. Partnerships bring both parties value and leverage. If you’re a painter, try to work with a well-known brand to decorate their product, etc. The best collaboration example would be joined Instagram lives. Well, both parties’ followers are notified, and you gain new followers from each other.

Happy content creation and see you on Google search results!