Google tools you should take advantage of to promote your business online

No matter if you own a small barbershop around the corner, try to evolve your innovative software product or want to start online business, the truth is that in the era of information technology the winner is the one who thinks one step further and wisely uses all those tools at our disposal. In order to promote your service or product, increase brand awareness and sales, it is essential to use online business tools which help to assess results from the efforts you put and adjust your strategy. Google offers a number of such tools that will make your campaign much more effective and productive. If you didn’t realize it before, it’s time you opened the world of virtually unlimited possibilities and tools that will definitely bring some magic into your work.

Google Analytics

If you would like to know who the visitors of your website (and potential customers) are, to attract more of them and boost sales, then Google Analytics is a must for you. It is a priceless tool to find out everything about your audience: from gender and age, language and location, to even interests and devices used. The more you understand your customers, the better you can tailor your interaction with them. Knowing where your visitors come from you can diversify products for each region. In addition, Google Analytics allows you to track how visitors engage with your site as a whole and with each page in particular. Learn which website sections are more popular among users, which articles drive more traffic, as well as which pages encourage actions: for example, to subscribe to your news or make a purchase. Google Analytics introduces transparent reports with infographics, so that you can easily see, for instance, which channels bring most visitors and which ones are less effective. If the number of users coming from social networks is negligible, it’s a good idea to rethink your SMM strategy. Go for this one of the most effective free online business tools.

Google Merchant Centre and Google AdWords

Whether you are an owner of home based business or a factory, you need to show your products to customers. Upload your product data to virtual showcases of Google Merchant Center so that customers could easily find you and buy the fruits of your labor. Then use another instrument in the row of online business tools — Google AdWords — which will help to connect you with buyers searching for exactly the same products you sell. You will have to pay only for clicks to your website. Arouse interest with detailed description, reviews and special offers. You can edit your product data, as well as keywords in your ads, whenever you wish so that customers will always see up-to-date information about your products when searching with relevant keywords. What is more, you can target your ads and attract customers who live or work near you business or shop.

Think with Google

Do you want to receive fresh news in the digital world, useful information, researches, statistics, articles and insights, which could be extremely helpful for the adjustment of your business strategy? Think with Google will provide you with the latest news, trends and info about market changes so that you will keep pace and won’t miss any important events.

Google Hangouts

Communication is an important part of business processes, so you want to have a tool which would allow to quickly send and receive messages, take part in online video conferences and keep in touch with your remote workers and partners. Google Hangouts is a multipurpose messenger that will serve your business objectives, will make you mobile, in contact and with no urgent message unnoticed.

Google Trusted Store

To win the confidence of customers you need to discover one more from online business tools, offered by Google — TrustedStore. Make sure your customers know that you are a reliable seller, which provides high-quality service. Getting the stamp of approval from Google, you can attract more shoppers to buy from you and leave positive feedback. By the way, customer reviews left by your happy clients and collected through TrustedStore contribute to your high rating on Google AdWords and Google Shopping.

Google Alerts

Sent a press release about your home based business to mass media and wait anxiously if it will be published? Don’t want to miss the moment news about your new product will become a bombshell? Excited to know how many users on the Internet discuss your latest article on the blog? Say hello to your own secretary among online business tools — Google Alerts. Just enter key words or phrases about which you want to receive notifications — and, if you wish, you will get an email roundup each time your business and product will be mentioned on the Internet. Alerts also help to keep abreast of industry news, especially if you operate in a highly specialized sphere, and, of course, monitor your competitors closely.

Google Forms

Developing a new product, don’t forget to take into account the wishes and preferences of your existing customers — just ask them. Customer feedback forms, questionnaires, polls and many more helpful and easily editable templates you will find in Google Forms. Google Docs, which is the part of Google Forms, is also one of essential online business tools for working with contracting parties. Instead of sending each other the same file with corrections by email millions of times, use Google Docs for effective joint work. On top of that, if you need to make a presentation for your potential investors but PowerPoint is not your strong point, Google Presentations will come to the rescue.

Google Globalmarketfinder

Thinking about expanding your initially home based business? Want to find new customers abroad? Google didn’t ignore these business needs and created Globalmarketfinder. Enter keywords that describe your product or service, then select a region — and Globalmarketfinder will do a quick research for you. It will track how many times people typed your keywords and thus searched for your product or service in a variety of languages. Using this tool together with AdWords, you will also be able to obtain data on the bid and level of competition for your keywords in different countries. These indicators will help you to compare the cost of attracting a new customer with the revenue from sales and to decide whether it is profitable to enter a new market. Go global with Globalmarketfinder!

Consumer Barometer

If you are making efforts to promote your business online, you should find out everything about consumer behavior of you potential customers, and of course in terms of how they use information technologies. What devices they use for making purchases, which online information sources influence them and what importance they attach to the Internet generally. To better understand your customers in different countries where you launched or are planning to launch a business use Consumer Barometer.

Google Trends

Google Trends not only gives you information on what excites or worries people across the world and what they currently search through the Internet, but also allows you to find out how much popular certain search queries are. You can track the dynamics showing how often people search for homemade soap if you are planning to produce it, see in which countries homemade soap is in demand and by comparison of “homemade soap” with “homemade mittens” finally decide whether you’d like to produce soap or knit mittens.

Google Apps for Work

Watching you business growing you employ people who make your team. There are so many issues you should solve to properly organize corporate infrastructure and you still wish to give more of your time to developing a product. Google Apps for Work will take over all those tasks, starting with creating e-mail addresses in the domain of your company and ending with organization of file storage and securing corporate data. Google Apps for Work is an exception in this list of free online business tools — it will cost you $5 for a user per month or $50 for a user per year. But if you consider expenses and profit, you’ll soon find that it’s worth trying.