Lincoln Murphy I have heard this before and see it frequently in my business.
Jay Nathan
1

That blurb came from a report derived from McKinsey’s SaaSRadar database; not sure if that report was ever made available publicly (even for a fee) or if it was a query they ran on their own. It was presented on an expansion and cross-sell Customer Success webinar I did with two guys from McKinsey back in 2014.

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