Spend an equal amount of time promoting your product as you did creating it
Are Sprinkles Hurting Your Business?
Jason Zook
301

There’s the rub. Most of the small business owners I work with don’t know the difference between promoting and incessant hawking/pitching, which annoys everyone on the receiving end of it.

(Buy my stuff! Sale, discount! Get yours today!)

Promoting and hawking aren’t remotely the same.