Linda MalehNetflix RomCom “Hit Man” Skips Full Theatrical Run — And With it, Any Chance of a ProfitToday, the Netflix romcom Hit Man — already a critical darling — hits theaters, but you might have trouble finding where it’s playing…May 24May 24
Linda MalehinMarketing in the Age of DigitalIn a Changing Media Landscape, Here are 5 Digital Marketing Truths to RememberDigital has changed the marketing game. Beyond what TV commercials, radio jingles, and billboards — the pillars of traditional marketing —…Apr 15Apr 15
Linda MalehinMarketing in the Age of DigitalSEO: What is it, and Why is it Important in MarketingThe research on SEO is extensive, but here’s a quick and easy infographic to introduce you to the concept.Apr 71Apr 71
Linda MalehinMarketing in the Age of DigitalSouthwest Airlines has a Thin Response to Thinner Seats Outrage‘I’m going to fly Delta.’ That was the gist of many responses to Southwest Airlines recent social media crisis. It’s just about the worst…Apr 1Apr 1
Linda MalehinMarketing in the Age of DigitalSweetgreen is Doing Email All WrongSigning up for a brand’s emails should not be this difficult, and yet, it was when I went to make a Sweetgreen account.Mar 21Mar 21
Linda MalehinMarketing in the Age of DigitalChipotle Went Back to Basics for National Burrito Day — And it WorkedThe brand’s Twitter campaign for National Burrito Day did something it, incredibly, has never done before. It offered free burritos.Mar 11Mar 11
Linda MalehinMarketing in the Age of DigitalFashion Brand Reformation and Monica Lewinsky Say ‘Go Vote!’Reformation has launched a new social media campaign, and Monica Lewinsky is at the center of it.Mar 4Mar 4
Linda MalehinMarketing in the Age of DigitalGoogle’s AI Just Got a Massive Boost Thanks to RedditGoogle’s new $60M deal with Reddit could give the search giant a major edge.Feb 25Feb 25
Linda MalehinMarketing in the Age of DigitalHow the Five Guys Website Creates Buzz for their Fresh BurgersFive Guys eschews traditional marketing, instead creating buzz by putting their commitment to quality food front and center.Feb 12Feb 12
Linda MalehinMarketing in the Age of DigitalOreo’s Super Bowl Commercial Debuts Exciting New CatchphraseSuper Bowl commercials are the holy grail of advertising. If your product is lucky enough to get one, it is a huge opportunity to bring…Feb 41Feb 41