Linda Vecvagare
Jul 22, 2017 · 1 min read

Thanks for a great article! This is the first time I come across this keyword optimization cycle and wish I would have earlier :) Thinking that ASO is only about traffic can be a common mistake among app marketers. It is actually more important to convert this traffic into installs and new users. And to convince people that your app is great and has to be downloaded, not only the right keywords but visual assets too play a crucial role. I think it’s just as important to work on the design of the app icon, screenshots, and videos that can improve conversion rate. And never forget about A/B tests!

)