The language used when building a product or service is of a high importance. We had and still have many cases where it takes time to the user to understand the real message behind an action. The way we speak to the user defines the way the user behaves toward…

Why user experience is all about to what we say no to. — We build many systems which have huge amount of information. The information type can be : Physical information — the objects that engage our perception and cognitive faculties. Semantic information — written, visual, and spoken language. Digital information — the stuff information and communications technologies (ICT) use. These three types…

We use our brain on many decision making situations and don’t always choose what is best for us. Let’s take the example of smoking or drinking alcohol. People are rationally poisoning themselves. Let’s have a look at our brain where all this happens. The mid-brain is commonly known as the…

As User Experience Designers we know we have to help the users making decisions and enjoy using a product. Be the user advocate and adequately address each of their pain points. We have to look for ways to induce positive emotions to the users as we design for them. This…

A guide into understanding a User Experience Designer — For those who are still doubting whether to hire a UX Designer, UX/UI Designer, UI Designer, Graphic Designer etc. I still think this an ongoing topic and not yet very clear. It has a lot of uncertainty among businesses and not yet a clear understanding. Often times I hear people…

Starting immediately with a real life example will make the topic more easy to understand . When we go in a shop or to another place to have a service, in most of the times we have to wait in the line. Ask who is the last and at times…

The different definitions of the word “design” in everyday language have contributed to a lack of precision in understanding the job of a UX Designer. Design is generally understood as the physical or visual product derived from the activity, but the activity itself is often skipped. The public tends to…

Emotions are part of what makes life interesting — be it joy or sadness, excitement or contentment — every day we are making decisions, as well as describing things, most of the time based on how the world around us makes us feel. We now want our designs to be…

When we’re trying to design, if we make assumptions without information they just turn in giant risks . We have so many books of design and so many free sources to get inspired and when it comes to real life product such as iTunes or Googles tries and failures of…