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Micah Lindstrom
Micah Lindstrom

Micah Lindstrom

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Latest

Micah Lindstrom
Micah Lindstrom
Dec 17, 2015 · 1 min read

Elevator Pitch

Video Pitch

Micah Lindstrom
Micah Lindstrom
Dec 3, 2015 · 8 min read

Preliminary Idea Evaluation

Market Survey

23 people (including the author) were surveyed here to determine the market viability of the ten snacks chosen in the last blog post. The data from three of the surveyed people was discarded (including the author’s) because of…

4 responses
Micah Lindstrom
Micah Lindstrom
Nov 12, 2015 · 7 min read

Structured Ideation

SCAMPER

Substitute

  1. For granola bars, replace oatmeal with rice
  2. For granola bars, replace oatmeal with corn
  3. Change crunchy/chewy texture of granola bars to smooth and creamy
3 responses
Micah Lindstrom
Micah Lindstrom
Oct 25, 2015 · 5 min read

Blue Sky

My General Ideas

45 minutes of brainstormed ideas in personal notebook for the general theme challenge:

2 responses
Micah Lindstrom
Micah Lindstrom
Oct 11, 2015 · 10 min read

Research

Ask (Interviews)

I chose to interview Rachel, Pat, and Jennifer. I thought Rachel would provide a valuable perspective since she is a 9-year-old kid, in the exact age group we are targeting and old enough to carry a coherent conversation. Pat, as a grandmother with five…

3 responses