Image for post
Image for post

Meet the Metrics tab. It sits along the portal menu bar, quietly calculating the performance of your campaigns in all, by individual campaign, by type of campaign, and more. It showcases top engagement by country, state, and city. And it assigns a unique ThankView user score to each recipient so you can determine who is most likely to respond to video outreach in a positive way.

But what does it all mean?

Image for post
Image for post

Rather than make your head spin, a lot of your key takeaways are done for you in the Metrics tab. The real trick is knowing what to look for. …


Image for post
Image for post

According to tech giant Cisco, video will account for over 80% of web traffic by 2021. If you don’t have a plan to incorporate video into your overall communications, now is the time to start.

Image for post
Image for post

Not only can video enhance your message by creating a peer-to-peer approach when you don’t have a formal program or increase your click-through-rate over copy-only outreach, but it’s a great way to get your partners across the organization involved in the fun of video creation.

Image for post
Image for post

Wondering who your best partners are on your campus? Here are some suggestions:


Image for post
Image for post

With internet traffic being dominated by video consumption, it’s to your benefit to begin considering how your organization can enhance its approach to events with video. Not only does ThankView make it easy to send and track video communications, but video can impact your call to action in a positive way.

New to incorporating video into your event strategy? Here are three things to keep in mind:

1. Make sure your video is mobile optimized.

There’s nothing worse than going to watch a video and having to pinch the screen to get it to fit properly on your mobile device. …


Image for post
Image for post

The end of the fiscal year creeps up right on cue — but don’t panic! ThankView is here to help. This time of year is a great opportunity to boost participation rates before the end of your annual giving campaign, move major donors to commit to larger gifts, and engage audiences that are expiring before it is too late.

Image for post
Image for post

As you’re getting ready to end the fiscal year strong, keep the following in mind:

Data

  • Make sure your data is current. Examine the performance of your current fiscal year appeals to date and see if there’s a connecting message or approach that has worked really well. …

Image for post
Image for post

As we’ve previously mentioned, San Francisco based Cisco predicts that by 2022, 82% of all internet traffic is going to be video. While much of that statistic is driven upward thanks to more and more of society adopting streaming options like Netflix + Hulu, the real takeaway is that video is becoming a preferred form of communication.

Image for post
Image for post

If you aren’t incorporating video into all aspects of your engagement and giving strategies, you’re officially behind the trend.

Image for post
Image for post

Fear not, ThankView has tons of options for personalizing video messages to your audience while also testing to see what preferences are most popular.

Ways to segment

  • Geography: hearing from a student in the same region can create instant…

Image for post
Image for post

When you think about developing a plan for leadership giving, it may not be top of mind to consider personal video messaging as part of your approach. When you factor in trends, such as Cisco’s prediction that video will account for 82% of all internet traffic by 2020 or that the Pew Research Center data shows that 78% of the 18+ US population owns a smartphone, one can start to wonder why video messaging isn’t part of your strategy.

Wondering where to begin? Keep reading or watch our latest ThankView How-To on the subject.

Draw inspiration from your existing appeals.

You already have the content — you just need to adjust it for the channel. Take a look at high performing appeals and apply some tweaks to get started. …


Stay up to date on the latest and greatest inspirations for using your favorite video messaging platform! Register for future How-To webinars now, and then come back for the recording later.

Image for post
Image for post

January

ThankView + Valentine’s Day
Roses are red, violets are blue. Show some love to your donors, with a message via ThankView! Join Lindsay Roth, Partner Community Manager as she reviews the various niche markets you can target with digital candy hearts and really heartwarming reasons to give back. …


Image for post
Image for post

Whenever the season, there’s always a midway shift in annual giving programs where the focus stops being centered solely around dollars and starts to become more donor-centric.

Image for post
Image for post

When this happens, more messages are planned for wider audiences, ask amounts are relaxed and participatory in nature, and the priority is conversion, conversion, conversion before the fiscal year-end deadline strikes.

How to Make the Shift with Ease.

Making the shift doesn’t need to be difficult — especially if you plan for it! Identify places you can go from planning and strategy to action and conversion.

Image for post
Image for post

Leadership society outreach could transition to the promotion of a loyalty society. Instead of doing 1:1 portfolio work with personalized proposals, road warriors can focus on upgrading past donors to maintain membership in leadership giving societies. And more costly mailings can be repurposed into snackable reminders to give digitally, which saves money at a crucial point in the budget year. …


Image for post
Image for post

You’ve set your date and built your brand, but now you need to spread your Giving Day message far and wide. As much of a reach as your organization and its respective social media accounts may have, it’s to your benefit to take advantage of any existing volunteer groups within your organization.

Image for post
Image for post

But what if you don’t have those groups (like me!)? Fear not; you can still use this event as a nice opportunity to recruit social media ambassadors. …


Roses are red.
Violets are blue.
Valentine’s Day is coming —
what are you going to do?

Image for post
Image for post

You’re going to tell anyone and everyone you can that your organization LOVES them and make Cupid’s holiday work. for. you. The real question is — what kind of Valentine are you?

The Traditional Valentine.

You know the drill. Candles, flowers, candy — and saying thank you to your donors, honoring your married alumni, and educating students on the impact alumni philanthropy has on campus each day.

Married Alumni
They met and fell in love on your campus. In this scenario, your organization is the match maker! …

About

Lindsay Roth

I write about alumni engagement & fundraising, & how tech can yield better results. Full time @ UMASS Dartmouth. Occasionally of ThankView.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store