Maps are brilliantly intuitive, but also involve potential pitfalls that can affect the viewer’s interpretation of the data.


Colour is a critical factor affecting the viewer’s interpretation of a visualization.


Data visualization is a form of communication. You have the power to clarify or to conceal, to tell the truth or to deceive.


When is information best communicated by numbers, and when are there too many data points for our brains to interpret patterns from the numbers alone?


Beyond helping you work through the data analysis process, data visualization can also help you draw insight from the results of your analysis.


We want to think that the data speaks for itself, but a picture is worth a thousand words.

Lindsay Devon Brin

Ecologist turned data scientist. Runner, drummer, feminist, backpacker, incessantly analytical mind. Which tie for 1st depends on the day. www.lindsaydbrin.com

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