TLDR Industry Round-Up: 09/10/18

Did Kylie Kill Snapchat?

HIGHLIGHTS

• 11 Tweets that turned the stock market upside down visualized (Spoiler: Kylie killed Snapchat)
• New Balance uses AI to spot Fall Fashion Week Trendsetters
• Apple is announcing it’s newest iPhone on September 12

CAMPAIGN ROUNDUP

• Heineken is ditching taglines in their new campaign in light of racial public backlash last March
• Anomaly and Crown Royal think you should drink more water while watching football to avoid being…that guy
• New Excedrin campaign “We See Your Pain” visualizes headaches and migraines and includes limited edition packaging for the pain reliever
• Weiden + Kennedy release new “Bud Knight” Bud Light spots in time for Football season
• BBDO & Snickers put Elton John in a rap battle

FACEBOOK

Young Americans are deleting Facebook

• Implications: 42% of FB users have “taken a break” from the site in the past year and 26% have deleted the app from the phone.
• A majority of those who have deleted the app or halted use is seen in younger users (ages 18–29)
• While younger users are opting out of the FB app, they are still within the ecosystem (IG, Messenger, WhatsApp etc.)

Kim Kardashian is launching a new prank show on Facebook Watch

• Implications: The Kardashian/Jenner family is partnering with Facebook to debut Facebook Watch as a viable content platform through their prank show, “You Kiddin’ Me?!”
• Their show will feature the Kardashian’s and celebrity friends such as Zoe Saldana, T.I., Lisa Rinna and Gabriel Iglesias
• New episodes will be posted every Saturday to resemble an episodic format

Along with the global launch of Facebook Watch, Facebook announces Ad Breaks

• Implications: Ad Breaks are now fully launched across five markets and open to eligible Pages. Additional countries coming soon
• Pages are eligible for Ad Breaks if they have been creating 3-minute videos that have generated more than 30,000 1-minute views in total over the past two months, and have 10,000 Facebook followers
• Ad Breaks currently include both mid-roll and pre-roll formats as well as image ads directly below the video

INSTAGRAM

• Instagram is building a standalone app for shopping
• Implications: The app — which may be called IG Shopping — will let users browse collections of goods from merchants that they follow and purchase them directly within the app
• The app’s development is still ongoing, and it could be cancelled before it is released. But sources familiar with its development say Instagram believes it is well positioned to make a major expansion into e-commerce

TWITTER

Twitter launches live audio-only post

• Implications: Twitter has been testing a new audio-only broadcast feature through its Periscope platform and it is available for all iOS users of the main Twitter app and its live-streaming app Periscope
• Essentially, this is a way for Twitter to reorient the purpose of its live-streaming platform toward live podcasting and other audio-first content
• Most Twitter users do not use the broadcast feature, however, the company still sees a large opportunity in live moments, particularly around sporting matches, award shows, breaking news, and other ephemeral events that can be experienced uniquely through social media.

SNAPCHAT

Spectacles V2 are capturing 40% more snaps

• Implications: Snapchat launched two new black-rimmed hipster styles of Spectacles so that they look more like normal sunglasses compared to the jokey, bubbly V1s
• So far, the company reports that users are capturing 40% more snaps using V2 specs than with the V1 version (not hard to do)
• But even with the improved hardware, new styles, and upcoming features, Spectacles V2 don’t look like they’re moving the needle for Snapchat

PANDORA

• Pandora announces 3 new ad formats
• Implications: Pandora is introducing three new capabilities for advertisers
• The ability to dynamically assemble different audio ads for different listeners,
• The ability to sequentially target ads so that they fit together into a larger strategy
• Shorter ad formats that range from four to 10 seconds in length.

AMAZON

Alexa can now tell you which concerts are playing at your favorite venue

• Implications: Amazon has enabled touring and venue information, along with start times for shows
• Amazon continues to enrich the user experience with their voice-activated assistant over other popular assistants (Google home, Siri etc.)