More bug repellent, please.

05/27 Update: I’ll be hosting a free online workshop covering this content. To get the invite, download my e-book here:

Product Market Fit Has Jumped the Shark

And other “Silicon Valley” proverbs we need to start, stop and continue.

If you’ve been following along with me then you know that I find the “90% startup failure rate” the most annoying statistic ever.

Are people really that bad at…


I ensure startups sell the right product before building the wrong one. I work 1:1 with founders to upskill them on product, marketing & fundraising.

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