Great Female Founders Act Decisively During Crises

Now, more than ever, is the time to invest in female founded teams.

For every dollar made by a man, a woman earns only 78 cents. A mere 6.6% of Fortune 500 CEOs are women. Less than 15% of country leaders are female. And in the startup world, all-female founding teams raise only 3 cents for every dollar raised by all-male founding teams.

Women may be stereotyped as weaker leaders than men, oft described as being too indecisive and too sensitive. But those stereotypes don’t fit reality.

Women frequently outperform their male peers. Female heads of state have been hailed for their effective handling of the crisis created by the coronavirus pandemic. And when it comes to the startup world, Venture Capitalists should bet their money on companies with female founders. For every dollar of funding received, startups with at least one female founder generate more than twice as much revenue than startups founded by all male teams.

Over the last week, I interviewed female founders from across a variety of tech subindustries — from branding to wellness to childcare — and they all had one thing in common. Every single one of them stepped up as a leader and made decisive action in the face of uncertainty.