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John and Sarah Peterson, Photo Courtesy of The Nudge

A look inside the mind of the quarantine consumer

San Francisco is almost 2 months into lockdown. When quarantine first started, I had grand visions of perfecting my Spanish, writing a book, getting in peak physical shape. How things have changed.

Sarah Peterson, Cofounder of The Nudge, says, “What’s interesting is when this all began, everyone was thinking that I’m going to use this time to learn a new language, pick up a new hobby. We were catering our content to that. What we’ve learned now is that people really want more simple forms of entertainment.”

The Nudge, founded in 2018, is like a virtual social club. Members get…


Universal Basic Income and the cost of living in America’s cities.

The debate over Universal Basic Income (UBI) is only just beginning. Andrew Yang ran his entire presidential campaign on the promise of UBI. A two-year study of UBI in Finland shows major potential. And recently, Senators Bernie Sanders (D-VT), Kamala Harris (D-CA), and Ed Markey (D-MA) proposed a short-term UBI of $2,000 per month to help Americans through the coronavirus crisis.

But as U.S. unemployment rates soar, is $2,000/month the right number? Should it be less? Should it be more?

Roughly 4 out of 5 Americans live in cities, but cost of living varies widely from city-to-city. From the soaring…


Mission-driven founders and companies thrive during crises.

Over the past month, I interviewed over a dozen powerhouse women founders throughout North America. Those conversations made me want to create, do, build, write. But even more than that, those conversations reminded me how inspiring work can be. They reminded me what it’s like to work for a founder, a business with purpose and meaning.

This week, two women founders shared their company’s mission with me. I got to witness true unwavering commitment to a purpose beyond maximizing profit. …


An interview with a business owner and founder, Christina Dorando.

Over the past two weeks, I’ve been interviewing women founders across North America. They are supercharged by the challenges presented by COVID-19. They are in go-mode. Brainstorming new ideas. Getting things done, and doing them quickly. They are pivoting “with gusto”. They are fighting tooth and nail to keep their businesses alive.

But even over the disrupted connection of a Zoom video call, I always see more than fight, more than passion. In the moments of peace, the brief pauses between words, I get a glimpse of more than strong women, great leaders, inspiring founders. …


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Powerful insights and takeaways from women founders.

New Zealand’s Prime Minister Jacinda Ardern has been hailed as possibly “the most effective leader on the planet.” Ardern imposed travel restrictions weeks before the country’s first confirmed coronavirus case. New Zealand closed schools and cancelled gathering when they had only 102 official cases. And as of mid-April, the entire country had only 9 confirmed deaths due to COVID-19.

Ardern isn’t the only leader who was quick to action, who imposed the necessary, strict measures to combat the spread of the virus. But her measures have been unusually effective.

So the question is: Why has Ardern been so effective?

Ardern…


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Photo by Serge Kutuzov on Unsplash

A much-needed escape from The Virus That Shall Not Be Named

Reading has always been my escape. I read constantly as a child. And I coped with a horrible, no good, very bad senior year of high school by reading over 500 books. That’s right, over 500 books in one year. Reading taught me not just what the world is but also what the world could be. Reading taught me that even if right now is really hard, even if the world feels grey and lonely, things can get better. It will get better.

Now, more than ever, I find myself looking for the perfect books to brighten each day. I’m…


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Now, more than ever, is the time to invest in female founded teams.

For every dollar made by a man, a woman earns only 78 cents. A mere 6.6% of Fortune 500 CEOs are women. Less than 15% of country leaders are female. And in the startup world, all-female founding teams raise only 3 cents for every dollar raised by all-male founding teams.

Women may be stereotyped as weaker leaders than men, oft described as being too indecisive and too sensitive. But those stereotypes don’t fit reality.

Women frequently outperform their male peers. Female heads of state have been hailed for their effective handling of the crisis created by the coronavirus pandemic. And…


Why people live paycheck to paycheck.

You might be like me. I never worry about how to pay for tonight’s dinner. If I got a $1,200 check, I’d probably buy something cool or stash the money away for a rainy day. Not being able to pay rent, having to move back home with mom and dad. That sounds embarrassing, nay horrifying. But I never worry about whether I will have a roof over my head and food in my belly.

If you are like me, you are lucky. We are lucky. Growing up, we never had to pretend that we “forgot” our lunch. We didn’t have…


A step-by-step guide with example questions

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Photo by Sean Benesh on Unsplash

I’ve coordinated a lot of events over the years, including quite a few in-person Trivia Nights. My trivial knowledge may be minimal, but my event organization skills are on point. An attendee at my last Virtual Trivia Night shared, “This was AMAZING…The best virtual event I’ve attended. I really got into it, and had such fun with the questions.”

In the time of Coronavirus, we are all stuck inside. I can only host so many virtual trivia nights myself, and I want all of you to host some too, so here is my 3 step guide to hosting a kick-ass…


Practical advice from a Psychology PhD

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Photo by Danielle MacInnes on Unsplash

Humans have a need for control…or at least we have a need to think that we are in control. I don’t know about you, but the coronavirus pandemic has definitely stolen my sense of control.

It feels like the world is changing in big, drastic ways every single day. Just three weeks ago, I was on vacation with Peru. Then, Trump gave a speech about closing the U.S off from the EU, and I realized, “If I don’t leave now, I might get trapped here.” And believe me, my Spanish is not good enough for a long-term stay in Lima…

Lindy Gullett, PhD

PhD in Social Psychology from NYU. Here to tell stories about people, their lives, and their communities.

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