5 Mistakes that Made Your Website Faceplant

The biggest mistakes I see people make with their websites include…

:: Lacking a focused message and a coherent call-to-action.

:: Throwing everything and the kitchen sink onto the nav that confuses the heck out of the visitors (the confused mind says “no” so they click away and never come back.)

:: Piling a dozen bells & whistles on the homepage that do nothing to elicit the action you actually want your visitors to take.

:: Having a boring BORING boring bio that is, ugh, BORING and irrelevant. (hint: boring doesn’t sell, and it takes more than listing out your credentials to be relevant.)

:: Sticking up some formulaic sales page that doesn’t do much to build the trust and relationship essential for conversion.

I’ve 10 years experience working in online marketing agencies. I’ve done many site audits. Even big brands and smart marketing managers make those mistakes.

Templates and checklists can only take you so far.

Copying from swipe files is hit or miss because if you don’t understand the underlying principles you’re just parroting what’s already out there. BORING!

What you need is a framework so you can turn your values, convictions, message and superpowers into WORDS that connect, resonate and CONVERT — while expressing your POV and setting you apart from a sea of sameness.

Imagine having marketing communication that not only sells, but is also MEANINGFUL
 — for you and your audience.

I started writing a blog post on this topic… and it grew into something bigger:

Website Copy Alchemy is a free video training designed for the maverick-preneurs bursting with personality who wants nothing to do with canned, regurgitated, formulaic copy.

It’s a different breed of website copywriting process that…

• Creates CONNECTION & RESONANCE so CONVERSION becomes the natural next step
• Replaces templates & checklists with a communication framework based on the principles of HONEST MARKETING
• Builds a solid foundation for ALL your marketing content just by upgrading THREE pages on your website

>> Get your fingers on this free video training now

About Ling

Ling is an Intuitive Brainiac. Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, she helps the multi-talented and multi-passionate maverick solo-entrepreneurs distill ALL their big ideas into ONE cohesive Message, nail the WORDS that sell and design a Plan to cut the busywork and do what matters, through her intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years of experience in the online marketing industry.

Ling helps her clients optimize the space between individuality + originality vs. “tried-and-true” marketing so they can express their WHY unapologetically and profitably without reinventing the wheel.

Find Ling and grab her free “How to Find YOUR Winning Formula” Training Series here.