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The payoff will be worth it.
There has been intensifying pressure to produce brilliant content in the booming age of social platforms and digital content. The faster you move, the more easily you err.
Creating content in content marketing can quickly pull you sticks and stones. Avoiding mistakes below may remove some hurdles in your path to creativity:
1- THE TARGET AUDIENCE’S NEED OUT OF FOCUS
At our very first days of content creation, brands or marketers all have a common mindset “focusing on what we want to write, to say, to introduce”, about philosophy, inspirations we want to deliver… and it’s all about the ultimate goal — “how to sell”.
The truth is that the content creators need to really understand their customers to deliver ideas that resonate best with them.
For that to happen, each brand should craft “personas” as an account of its target customers. Understanding their thoughts and what motivates them is a prerequisite for shaping creative content ideas.
Tips: To understand the prospect better, let’s carry out regular surveys and interactive discussion with customers or analyze data or simply their emails.
