An Overview of The Pre-Owned Car Market

There are so many premium car dealers in Mumbai , Chennai, Kolkata and other metro cities. Some of them are mainly focusing on second-hand selling of premium cars. There was a time when the luxury car segment will reach heights but the pandemic hit it and those brands are now focusing on the pre-owned car segment to drive growth.

The pre-owned car segment is expected to get considerable growth as everyone prefers a personal vehicle. The premium car brands are viewing this as an opportunity to gain maximum first-time customers who want to own a luxury car. Lilnk4u Global is a reputed luxury car dealer in Chennai that deals with second-hand luxury cars.

The prices of luxury cars decreased the most compared with other passenger car categories in the pre-owned vehicle market. For example, a 4–5-year-old pre-owned premium car can be bought for around the lowest 40% of its original purchase value, according to trade experts.

However, intensive bargaining, previous ownership record, maintenance and warranty are the major areas of concern for the first-time buyers while dealing with the independent brokers in the not so organized market. Some senior officials at a few luxury brands said that the companies are looking to address these concerns while offering certified products to the customers.

The premium car brands are ramping up their presence by making the refurbished cars available all across the markets and through their official channels. They make sure that the customers of the pre-owned cars get the same treatment as the new car buyers. They also make the information regarding availability and inventory across dealerships via online platforms.

They also look forward to a situation that the used luxury car market overcomes the brand new luxury car market as the growth of the same were observed. The services, finance and experience are similar to that of a brand new car since first-time buyers usually prefer certified pre-owned cars before opting for a new one.

Mercedes-Benz and Audi, with their existing base of close to 130,000 units and over 80,000 units respectively, view the pre-owned segment as a sizable business opportunity. For BMW India, too, its pre-owned car business, called BMW Premium Selection, is strategically critical and is now a strong part of the company operations. They all saw this as a positive sign and expected more customers from metros and non-metros.

Also, there are dealers like link4U who also has a premium car showroom in Bangalore who perform their best in the pre-owned car business and offers better after-sales service. Such certified and authentic dealers who know very well about the pulse of the market are another major reason for the growth of the pre-owned luxury car market.

“Grab a luxury drive to adorn your garage”

Originally published at https://link-4u-global.blogspot.com.