Jewelry store owners know how important lighting is to successfully display their pieces and increase sales. Fortunately, therefore, it has become an essential part of the budget when building or renovating your spaces. This also makes lighting design an essential part of planning, and Eurolite is here to help you with your planning process!
As LED lighting technology is constantly changing and expanding, LED niche and display case lighting suitable for jewelers has improved significantly, and Eurolite is inventive in the newest and best! We also have great lighting design ideas and expertise for proper placement, which is essential to keeping clients highly interested and engaged.
What are some key points in jewelry lighting design that Eurolite has learned over the years?
Lighting will not only influence how customers will see and feel your store, but it will also affect their impression of the quality of the product being sold. That means getting the right lighting throughout the interior of your display cases will not only take the brilliance of your jewelry to the next level but could also be crucial to the ambiance and mood of the store.
Speaking of sparkle and shine, jewelers’ job is to shine and stand out, not the glare of lighting or unwanted shadows. One way to alleviate glare is to install lighting on the customer side of the display cases so that it illuminates the merchandise again, thus keeping everyone’s eyes on the product, and not on the glare!
The cooler the temperature of the light, the better! It’s not just about the feel and level of warmth, but also about the color temperature of the lighting, which is measured in Kelvin. Eucolite has had great success lighting LED displays in the 5000K to 6000K range as this cool color lighting temperature range brings out the beauty of jewelry!
Choose an eye-catching chandelier for the entryway or as an overall feature to convey the style of your store, but let us help you with the proper placement of any recessed lighting. Recessed lighting should never be used as the sole source of general lighting unless large general lighting is needed for cleaning needs at the end of the day. (But these lights only come on when your store is closed!)
Track lighting also works very well in jewelry stores. Installation to match cabinet design allows flexibility in rail header placement to focus on optional areas (not just your cabinet’s glass surface) and even allows for optional pendant lights in featured areas.
Want more information or need help sourcing and planning your jewelry store lighting design? We can work directly with store owners or their designers to create not only an efficient and dramatic lighting plan, but we can also supply a wide range of product solutions for these lighting design ideas.
Eurolite has specialized in a range of lighting services for over 30 years. From lighting consultation and lighting sales, we know lighting and lighting solutions. Contact us today!
