Content Writer Habit: Useful to be Implemented as a Life-Skill
In this article, I will tell a story of why I aspired to be a content writer. It was started when I was a brand communication intern at ON-TRUCKS. I handled several social media campaigns, also ON-TRUCKS Medium’s article. I see a job function that requires a skill-set in which that is very useful in every job. Also, as if we really fathom on the skill-set, it could be implemented as a life-skill.
During my internship at ON — TRUCKS, I learned that marketing these days focused on selling the brands straightforwardly but tend to engage with their customer emotions to build brand awareness. This job is done through an article or blog post that provides information regarding the characteristics, the unique selling point of the brand, and of course, the product itself. At first, I was kind of under pressure with the job because it requires so much research on the product to produce excellent material for the campaign.
When I was on the process of content development, I started to wonder — what are the benefits of being a content writer? Does it have a long–term skill that I might use for my further path of careers? As if I really comprehend the content writing skill, does it make me be a better version of myself? Then I realized that the skills would be perfect for everyone from an amateur to be a professional within their work field.
Now, what is the life-skill that can be gained as if we comprehend the skills of a content writer?
Willingness to learn and practice
Practice makes perfect like everyone said. The first skill that content writer requires is the willingness to learn and practice. As for every creative writing, it is like a sport, where they need to practice every day to help them become the best sports player. Creative writer has to start somewhere with their own limit and challenge themselves every day, tend to be a better writer in the future.
A creative writer shall crawl their walls of imperfection. From producing a basic article, crawl up to produce a good article, then end up writing a great article that interesting yet helpful for people to read. A basic article is enough to help people to find out about something that they are looking for. A Good article gets read and makes people listen, understand, and remember. A Great article content is the one that readers are willing to pay for to get.
It is like the fundamental of our position within the professional field. Pretend like the Basic article is a fresh graduate from college, good article as an entry-level position, and great article as expertise or dare I say a professor.
Imagine you are rushing to get to your home. There are two different roads, the first one is a long bumpy road, then the second one is a closer road. Which one will you take?
Your readers are in the position of you when you are rushing back to your home. They will choose a straight-forward road, each sentence is easy to understand, and an article with no gaps between paragraphs. They want an enjoyable and stress-free journey. They do not want a sentence structured like a labyrinth, new ideas dumped without a bridging, and an unexpected dead-end.
Powerful writing is not only focused on one idea or goal. It is the capability to leads the reader towards that goal. Each paragraph should have a connection or expand the central idea of the content. That is a logical flow that will be gained as a content writer.
Logical flow is undoubtedly needed as a soft skill for everyone. We have to think deliberately intended to one goal, and not jump around during the process to get it done. Exercising on writing will help us to have a great logical flow for any matters that happened in our lives.
Content writers must be able to analyze a lot of data, classifying the information, and arrive at insightful conclusions. An analytical mind approaches the subject with a critical sight and organized thoughts. It is very needed as an everyday life-skill of a professional. Every time we are on the edge of something, we need to make a decision. Even if we want to enter a competition, we shall research first on the competitor, if we do not want to lose. Research skill is beneficial to help our daily life from getting trapped in a difficult situation. Having a great research skill also helps us to have a great persuasive argument on public speaking.
Thus, familiar with content writer habit as a researcher on the product and market will help our mind into critical thinking. Critical thinking is useful for any occurrence of events in life.