Linton Ye

Essentially, I was trying to create a mental timeline of our ideal customers’ decision-making process:

…goal of pulling real or realistic data into our designs is to bring us closer to the final product. By designing with real names, real photos, and real content, we gain empathy for the people who use our final product.

cti…developers understand what we need to build in order to deliver users the best experience possible. And the tool you choose to communicate this information — be it a sketch on a post-it note, or a coded Angular prototype — must be a function of the fidelity you need to gain collective understanding of what the team is building and why.