The Right Linkedin Keywords in 2018–2019 (SEO Tips)

Susan Huges
Mar 21, 2018 · 8 min read

In the professional, work and business environment, everyone seeks to be at the very top but not all understand the importance of having rich Linked keywords. Having an improved LinkedIn profile visibility is not a factor to joke with to succeed in search engine optimization.

But how easy can it be placing oneself in a vantage point to put you ahead of the pack with the hundreds of personalities or organization offering the same product, linkedin profile building services or expertise and pitching similar skills and experience keyword? And seeking opportunities from the same people or organizations as you? Your guaranteed success lies in your strategies for using keywords and not just using them in the first instance. One way to achieve this is to optimize your LinkedIn profile, skills and experience keyword and drive your desired target audience to you using the right LinkedIn keywords in 2018–2019.

Why Keywords Optimization Is Important for LinkedIn Profile: LinkedIn Profile Best Practices

The choice of LinkedIn as a social media for your professional work and business activities is not a wrong one hence you need to understand some of the LinkedIn profile best practices. With over 200 million users, with 40% or them checking the site daily you are bound to have a lot of traffic to your site if you are well positioned. Recruiter, organization and a lot of people use this site for potential hires, soliciting customers and purchase.

It is pertinent for individuals, professionals, businesses, social groups and not for profit organizations to understand how to optimize your LinkedIn profile. Keywords particularly enhance and give you more visibility for search results when utilized adequately for Google and other search engine optimization (SEO). Most often an optimized LinkedIn profile appears on the first page of search engines as it increases your profile exposure.

The big question is how to optimize your LinkedIn profile and knowing the appropriate skills and experience keywords to use to tactically make you stand out from the crowd.

Step by Step Optimization Guide: LinkedIn Keyword Optimization

The competition has become even tougher. Having a LinkedIn profile alone might not just work but understanding how LinkedIn keyword optimization works can become the winning number.

Organizations and individuals make strive to use the best keywords for LinkedIn profile as a means of finding the right candidate that fits the job specification they seek. So if a company is searching for what you are offering, you sure do want your profile to pop up as soon as the keyword is typed.

Here are a few guides on how to use the right keywords optimizer so you can stand out:

Choose the right keyword.

You need to get two keywords; a primary keyword that would be significant to the content page and a variation of keyword related to the first.

• Title page.

This is a relevant aspect that should not be overlooked, as it is the first thing your potential client will see before they contact you. Ensure that it follows the necessary guidelines such as; less than 70 characters, a primary keyword that must appear first, separated key phrases, home and contact us pages.

• Include a Meta description.

Your Meta description is a determinant as to whether people will choose your result first before others. Take note, a meta description should not have more than 150 characters or less than 100, be convincing enough to make people visit your page, keywords should be in a conversational form, and should have both a primary and secondary keywords.

• Use keyword density appropriately

LinkedIn profile optimization works well on your content page and keyword density should flow naturally. Primary keyword should be used sparingly and possible state the secondary keyword if necessary. Ensure that keywords are written in bold characters or underlined.

• Use unique URL.

Your URL should be able to immediately identify you when a search is done by your prospective client, customer or employer. Primary keyword must be included in your URL and should be separated by dashes.

• Add links.

Linking up your website(s) to LinkedIn immediately shows the type of work you do or have done and validates your skills, experience, ability and any other piece of information you need them to know.

• Content posting

To optimize your profile and be on top of your game, it is expedient that previous contents are posted. Presentations, videos and any other type of content available for the perusal of a potential client is a plus to your LinkedIn profile

Tips on How to Boost Your LinkedIn Views for LinkedIn SEOs

Getting visits to your LinkedIn profile can be done through LinkedIn profile optimization. LinkedIn SEO uses a recruitment tool to generate revenue and find candidates, so with a good LinkedIn SEO, increasing traffic on your profile is done deal.

Because of its large database of profiles, LinkedIn uses an index method from its activities and is best at locating keywords for personal SEO.

Adopting the best keyword for LinkedIn profile is a must for you. These few guides will get you a high rank on the online professional network with the largest users. Tips for visibility:

• Get a captivating keyword profile

Keywords are your number one best friend in getting optimized on Google and any other search engine and understanding how keywords work is critical to your traffic generation success. When recruiters or HR personnel need to look out for the best fit for any position in their organization, their Applicant Tracking System with integration to LinkedIn and other social network sites would naturally sieve through available connections and people and then pick the one whose keywords fit the keywords the company indicated for their job description and qualification.

Your first action should be getting a title with a ‘spellbound’ keyword that you are sure is common to people searching for your type of service, skills and experience. For instance, an expert in iPhone engineering should ensure that the phrase ‘iPhone engineering expert’ is visible on the job title of your profile. This keyword must appear repeatedly on your profile but should not be overstuffed.

Keywords should appear at the title of your LinkedIn profile, summary, skills and experience as well as qualification and educational background.

• Become visible

Backlinks are great for ranking pages, so you might want to create one for your LinkedIn profile to rank high, get views, connections, interactions, endorsement and recommendations. Customising a URL for your profile can be helpful as well. It can make you always on the mind of your target group because editing your profile to suit is possible. So your website or blog can be accessible from others by means of the Backlinks you have created, every opportunity you get to link your profile should not be ignored, possibly look for such opportunities on your own. The trick is to put your full name to be on the URL with some variations as there is the possibility of someone with the same skill bearing your name as well.

• Use your networks

The network is very important if you must succeed online and LinkedIn provides an ample opportunity to do just that. Who knows your next big job might just walk up to you when you list expects instead of you scouting for it in other places.

Linked keywords work better with your connections, with a network of family, friends, groups, business associates or colleagues. So if your social network is not rich enough get to work, build a network of friends, join and participate in groups, get actively involved with social media activities because LinkedIn uses the number of connection you have as a ranking signal to boost your profile page.

Having a rich connection can help you make contact with a person in a company where you have the interest to do business or secure a job.

• Content marketing

You can begin writing contents related to your skills to be posted on your LinkedIn page. There is a provision for this on your profile. There is a recommended section tagged ‘Add a section to your LinkedIn profile’ and ‘a create post link’ is available here. It also allows you to publish whatever it is you want to post by clicking on the publish post button. Doing this will raise your visibility status. Be sure to link your post to or from your blog.

As an expert in a particular field, you can offer advice, tips, ‘how to’ or do a mid-form article with very useful information on LinkedIn to help create likes, comments and recommendations.

Your content with a nice amount of keywords relating to your field of interest might call attention to your skills, experiences and establish as a professional in that field and before you know it you can get meaningful connections.

• Tag your images and use badges

Do not always use your name for your pictures and images; give some form of descriptive name that related to what you do to these images. This is not necessarily for those who visit your profile to see but will ensure that you pop up in searches whenever such word or name is typed.

First, you need to use a professional looking photo that speaks well of you and not a social non-business like picture. Let your picture speak volumes of what you represent. Your photo should appear sharp without background or activities and should give clear visuals of you. Fortunately, you can make use of Linked photo filter feature to produce a professional enough photo for your profile.

You can take advantage of the LinkedIn badge to project visibility as it gives you an opportunity to advertise yourself, skills or business outside of LinkedIn, on your website, blogs and other social media networks.

You can find your LinkedIn badge at ‘settings’, ‘edit your public profile’, ‘profile badge’ and then make a choice from the list of LinkedIn badges. To, however, add it to your website or other social networks you might need to copy and paste the HTML code to drive traffic to your LinkedIn profile.

• Have a complete profile

Your profile should be information laden so searches will easily pull you out. Fill every relevant detail that will help improve LinkedIn profile visibility and give it a blog entry style. Keep it short and simple. Using long and verbose words will make your profile uninteresting, preferably use bullet list to itemize important information. Use the LinkedIn tools for suggestions on how to fill out various fields.

Your profile should not be void of your work history, education, certification, recommendation and endorsement. Just make them find you with as many reasons as you possibly can.

Is It Worth to Use Professional Makeover or Editing Help for LinkedIn Recruitment Tools

You don’t want to be left out or caught unawares on social media with the massive professional makeover LinkedIn users have for editing images. This mobile app by LinkedIn is what professionals make use of to edit their photos to their desired taste and appear more professional without relying on any professional camera or visiting a studio.

Revealed data shows that users with pictures on their profile got more views and connections requests than others and help as recruitment tools.

So whether it is a group picture, selfie or any existing picture you have, the app possess’ features that can help you edit. It has six photo filters that enable you to crop and adjust the contrast, brightness, saturation as well as add vignette to your image just by clicking the image and editing your photo right away. Improving your brand and establishing your presence on LinkedIn by using the professional makeover or editing tool is the way to go.

Why Choose Professional Help Writing Linkedin Profile: Linkedin Profile Building Services

Professional Keyword and LinkedIn profile service: Only a professional can say it in a professional way. The way and manner keyword trend changes are so fast that the average person might not even know early enough when the trend changes. Get the professionals when it comes to social engagements, traffic generation and keyword usage across all social media platforms as well as digital marketing help and can extend it to you to help give you that professional profile your desperately need or deserve.