Lisa D'AndreainBaker Creative DesignPerfect match: Finding the right designer for your businessA client once said to me, ‘graphic designers are like hairdressers, once you find one that you like, you keep going back’. I love this…Mar 5, 2017Mar 5, 2017
Lisa D'AndreainBaker Creative DesignFail or flourish: 6 advantageous traits all successful entrepreneurs possessBeing your own boss sounds like a perfect plan, right? Work when you want to work, and do exactly what you want to do. But, while being an…Mar 5, 2017Mar 5, 2017
Lisa D'AndreainBaker Creative DesignMastering the art of delivering constructive feedbackWhether you’re dishing it out, or receiving it, negative feedback can be painful. No one likes to be told that they’ve missed the mark, and…Mar 5, 2017Mar 5, 2017
Lisa D'AndreainBaker Creative DesignThe 9 startup business investments I wish we had made soonerWe’ve all heard the saying ‘you’ve got to spend money to make money’, but for business owners, especially start-ups, every dollar needs to…Mar 5, 2017Mar 5, 2017
Lisa D'AndreainBaker Creative DesignMore than a logo: The difference between branding & marketingOne of the most common misconceptions I hear about branding is that your brand is your logo. To be honest I really don’t blame anyone for…Mar 5, 2017Mar 5, 2017
Lisa D'AndreainBaker Creative DesignThe 3 branding mistakes that harm not-for-profits’ fundraising potentialBefore I took the plunge into the world of branding, I worked in one of my most fulfilling jobs as the marketing manager of a…Mar 5, 2017Mar 5, 2017
Lisa D'AndreainBaker Creative DesignCreating a magnetic brand: What we can learn from branding success storiesThere are some brands that build rapport, create a cult following and have their loyal followers hanging on their every word. And, there…Mar 5, 2017Mar 5, 2017
Lisa D'AndreainBaker Creative DesignStyle guides: The secret to a memorable brandWhat is the secret to creating a memorable brand? In my opinion it’s all about consistency. Delivering a unified image across all…Jan 16, 2017Jan 16, 2017
Lisa D'AndreainBaker Creative DesignVector or raster, JPEG or PNG? The ultimate guide to choosing the right file formatWhile it may seem trivial, choosing the incorrect file format could be undermining your marketing campaign and devaluing your outward…Jan 16, 2017Jan 16, 2017