How to Make Your Company’s Marketing Stand Out

Lisa Laporte
Aug 23, 2017 · 3 min read

Marketing for your company is going to be such a crucial aspect towards your success. The only way to generate profit and sales is by marketing and getting your product out to the public. That being said, you don’t want to show any similarity to your competitors. How you market will be a perfect opportunity for you to establish your own identity as a company and differentiate yourself from the competition. Here are some tips on making your marketing stand out.

Establish a targeted marketing plan

This method may sound like common knowledge, but it is still important to focus on nonetheless. You have to take into consideration how your product can service others and then determine who exactly benefits the most from it. Think about it; you wouldn’t go out and promote your apple smoked bacon to a vegan because they would have no use for it. So you have to make sure you craft a targeted marketing plan that focuses on the particular customers who will gain the most from your product. Having a clear marketing plan can set you apart from the rest because it shows you have the knowledge and the solution to the particular problem your prospect might have.

Be personable and create energy

There is a fine line between being personable and being unprofessional, and it is important to find it. You want to be able to relate to your customer, create energy, and get them excited about your product as much as you are. At the same time, you don’t want to scare them off or make them feel uncomfortable because that will send them straight to your competition. So try to find that happy medium where you create the right amount of energy to allow your prospect to instill a sense of trust in you and what you are saying. If they can feel that they can believe in your product as much as you do, they will.

Build your online brand

In a world where technology and the internet are leading the pack in how people seem to be getting their information, establishing your online footprint is something that can make or break you. In their article about the 5 Rules for Stand-Out Marketing Campaigns, Entrepreneur makes a great point about small companies not being able to compete with big-time companies with when it comes to spending money on advertising. However, getting your name out there online helps you gain serious traction. Sites like Yelp give you the online branding your company needs to stand out from its competitors. So, embrace these online reviews. Take the good reviews and thank the people who made them, and for the bad reviews, learn from them and find ways to make your company better from it. Everything is a learning experience, but you can never learn if you do not put yourself out there and try.

Know Your Audience

As mentioned earlier, you want to create a targeted marketing plan that caters to people who benefit most from your product. Once you have established what they want, you can cater to those wants or needs. If you don’t know the specific problems your prospects have, how can you know how your product will solve those issues? That’s why it is so important to understand your customers and what they want because it also shows you have knowledge and experience that they didn’t have, which allows them to trust you more. So, take the time to show your customers that you are committed to better serving them by getting to know what they are looking for and how you can provide that for them.

)