Lisa PenzWhat a ride! On working, studying and completing my Master’s thesisThroughout the Master’s programme Content Strategy, one major milestone stood in front of me like a towering mountain — the completion of…Jul 3, 2023Jul 3, 2023
Lisa PenzEmpathy Maps: Put yourself into your customer’s shoesConnecting with your audience is essential to the success of any content strategy. Empathy maps are a powerful tool that can help you gain…May 9, 2023May 9, 2023
Lisa PenzMedia Ethics: With great power comes great responsibilityIn today’s digital age, media has an unprecedented power to shape public opinion and influence societal change. With the rise of social…Apr 5, 2023Apr 5, 2023
Lisa PenzWords that Wow: The Art of UX WritingWelcome to the world of UX writing! In this article, I’ll take a closer look at its challenges and benefits. So sit back, grab a snack, and…Feb 13, 2023Feb 13, 2023
Lisa PenzStrategy in a world of fluxThe megatrend digitalization challenges companies. About strategic communication in a fast-moving-world.Jan 30, 2023Jan 30, 2023
Lisa PenzThink before you ink: How I approach writing blog postsWhether you’re thinking of getting a tattoo or writing a blog post, it pays to think before you ink. There are many different ways to tell…Nov 30, 2022Nov 30, 2022
Lisa PenzWhat is metadata? And what does it have to do with M&Ms?You may have heard the term metadata before and wondered “What is it exactly?” or “Why is it so important?” and since just now, probably…Nov 2, 2022Nov 2, 2022
Lisa PenzThe Words We Choose: Writing for a Better User Experience“User Experience and Interaction Design” is a broad field. In this blog post, I’ll focus on just a part of the user experience — the…Jul 6, 20222Jul 6, 20222
Lisa PenzBecause the web does forget: About creating and storing data onlineCreating new entries for the web isn’t the only exciting thing, but also archiving old ones. Web developer Jeremy Keith talked about…May 31, 2022May 31, 2022
Lisa PenzPrint isn’t dead — not now, not everUnlimited flexibility, constant availability: sounds nice, but can also be exhausting and stressful. The mantra of digitalisation does not…May 3, 2022May 3, 2022