I hardly think that Nike cares about the customers they are pissing off, and I doubt it is half. Their marketing agency probably has strategists working 16 hour days to steer Nike in the best long term outlook. A. The people I have seen on social media burning their shoes, aren’t burning recently purchased items. B. The people that do support Nike will go out and buy MORE. C. Eventually the people in the middle will come around, because Nike owns several brands. D. Adidas is a German owned company and they want nothing to do with the alt-right movement, considering it was the black community that established them as a street wear brand. E. Companies have stood for conservative social justice issues and they are still in business, “Hobby Lobby, Chik-fi-la.” So Nike is going to be okay, America is not the only country that buys Nikes.
