Dec 6, 2022Why UGC is Perfect for Building Your Brand and Online CommunityBrands love user-generated content (UGC) for good reasons. It’s the perfect formula for engaging social media content. Not only do brands gain brand awareness by sharing UGC as a part of their social media strategy, but brands also earn loyal followers and customers when they use UGC. Recognizing a follower…UGC4 min readUGC4 min read
Oct 31, 2022Why Racial Bias Discussions on Social Media Can Inspire Community & ChangeOut of all the social media trends in 2020 during the global COVID-19 pandemic, the social justice movement trends, in my opinion, were the best. It was heartwarming to see how people got inspired to come together to make a change or difference for the better. The creation of online…Racial Bias3 min readRacial Bias3 min read
Oct 10, 2022Why Kristen Hadeed Rocks at Building Community on InstagramKristen Hadeed starts many of her mornings early, pounding the pavement to earn her running milestones. At the same time, she enthusiastically cheers on her Instagram followers to go for their goals or join her in moving their bodies daily. When she’s not sharing an early workout session on Instagram…Kristen Hadeed4 min readKristen Hadeed4 min read
Oct 3, 20224 Attributes Social Media Community Managers Need in 2022Social media community managers are often the glue holding down brands’ relationships with customers and sometimes even prospective customers together (Chen, 2022). With such an important role in a company’s success, bringing your best work to the table in 2022 will be easy when you work on these 4 must-have…Community Management4 min readCommunity Management4 min read
Sep 12, 20223 Reasons EAT GNV Facebook Group is Community Managers’ GoalsFacebook groups are one method brands use to create online communities to support their overall marketing strategy. With the proper rules, guidelines, and vetting process outlining brands’ online community management strategy, Facebook groups can thrive without too much intervention from group administrators (Roberts, 2021). One example of a Facebook group…Gainesville Florida6 min readGainesville Florida6 min read
Sep 5, 2022Turn Your Brands’ Facebook Group Into a Thriving Online CommunityOnline communities are great for brands that want customers to feel connected to the brand and their peers (i-SCOOP, 2022). They are also valuable for brands that want to increase the number of customers that convert into advocates (i-SCOOP, 2022). We know online communities exist both on and off social…Community Marketing4 min readCommunity Marketing4 min read
Aug 29, 2022How the Alive Facebook Group Keeps Alive App Users MotivatedOnline communities are a great tool for brands to create stronger relationships with its consumers. In this article, I’m covering the benefits of online communities on Facebook, and I’ll dive into a case study of one Facebook community thriving on the social media platform. The Alive fitness mobile application was…Fitness4 min readFitness4 min read
Dec 8, 2021Sing 2 Social Media Campaign ProjectFilm studios can significantly benefit from utilizing social media marketing to promote its products and increase consumers’ interest in the new film releases, instead of using traditional media like word of mouth, television ads, and print ads. According to Social Media Today (2012), in a study, researchers found that social…Ufcjonline7 min readUfcjonline7 min read
Dec 5, 2021Why the Arcade Bar Should Join TikTok to Increase Revenue and Build Its BrandTikTok began to gain worldwide popularity in December 2018 when a creative video of a gummy bear’s Adele concert captured people’s attention. In 2019, TikTok grew significantly at 500 million users, and when the COVID-19 pandemic caused millions of people to stay at home, the platform reached roughly 800 million…Ufcjc4 min readUfcjc4 min read
Nov 30, 2021Ethics and Crisis Management Guidelines Using Rare Beauty as an ExampleWhen social media managers have ethics and crisis guidelines from their company, they can properly manage its social media accounts and any crises that may happen. Examples of a crisis that brands should manage and address with the public are a breach of security, a mistreated employee or customer, or…Ufcjonline4 min readUfcjonline4 min read
