Lisandranette RiosWhy UGC is Perfect for Building Your Brand and Online CommunityBrands love user-generated content (UGC) for good reasons. It’s the perfect formula for engaging social media content. Not only do brands…Dec 6, 2022Dec 6, 2022
Lisandranette RiosWhy Racial Bias Discussions on Social Media Can Inspire Community & ChangeOut of all the social media trends in 2020 during the global COVID-19 pandemic, the social justice movement trends, in my opinion, were the…Oct 31, 2022Oct 31, 2022
Lisandranette RiosWhy Kristen Hadeed Rocks at Building Community on InstagramKristen Hadeed starts many of her mornings early, pounding the pavement to earn her running milestones. At the same time, she…Oct 10, 2022Oct 10, 2022
Lisandranette Rios4 Attributes Social Media Community Managers Need in 2022Social media community managers are often the glue holding down brands’ relationships with customers and sometimes even prospective…Oct 3, 2022Oct 3, 2022
Lisandranette Rios3 Reasons EAT GNV Facebook Group is Community Managers’ GoalsFacebook groups are one method brands use to create online communities to support their overall marketing strategy. With the proper rules…Sep 12, 2022Sep 12, 2022
Lisandranette RiosTurn Your Brands’ Facebook Group Into a Thriving Online CommunityOnline communities are great for brands that want customers to feel connected to the brand and their peers (i-SCOOP, 2022). They are also…Sep 5, 2022Sep 5, 2022
Lisandranette RiosHow the Alive Facebook Group Keeps Alive App Users MotivatedOnline communities are a great tool for brands to create stronger relationships with its consumers. In this article, I’m covering the…Aug 29, 2022Aug 29, 2022
Lisandranette RiosSing 2 Social Media CampFilm studios can significantly benefit from utilizing social media marketing to promote its products and increase consumers’ interest in…Dec 8, 2021Dec 8, 2021
Lisandranette RiosWhy the Arcade Bar Should Join TikTok to Increase Revenue and Build Its BrandTikTok began to gain worldwide popularity in December 2018 when a creative video of a gummy bear’s Adele concert captured people’s…Dec 5, 2021Dec 5, 2021
Lisandranette RiosEthics and Crisis Management Guidelines Using Rare Beauty as an ExampleWhen social media managers have ethics and crisis guidelines from their company, they can properly manage its social media accounts and any…Nov 30, 2021Nov 30, 2021