Confessions of a Content Creator: I Don’t Care About Data
Jay Acunzo

Ever since I realized my creative work — which is, as you say, built to make people feel things, think things, and fall in love— was going to be judged by a set of unfeeling, unthinking numbers? It made me go cold inside.

Thank you for writing this, sincerely. I hope at some point the working world can return to trusting intuition and creativity, without relying on a set of metrics to justify their very existence in the first place.

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