Customer CARE

This post kicks off my 100 part series on Customer CARE. My passion for Customer CARE truly began when I worked as Customer Service Worker at KFC. There, standing behind the counter, I learned that if you simply smile at someone, they’ll smile back. In my opinion, that is the epitome of Customer CARE.

For this series, I’ve deliberately chosen to use the phrase Customer CARE instead of Customer SERVICE. Customer SERVICE is defined as the assistance and advice provided by a company to those people who buy or use its products or services. Wow. So cold. Customer CARE is not solely about providing assistance and advice to existing customers and it is not only provided by companies. It is about treating people with kindness and caring whether or not they are your customer and it is about treating people well whether or not you are a business.

Somewhere along the way, Customer Service has lost its’ humanity but CARE brings that humanity back. CARE. It’s what the world needs more of right now. CARE. It’s just the right thing to do but for some reason we’re not doing enough of it. CARE, defined as a noun:

  1. the provision of what is necessary for the health, welfare, maintenance, and protection of someone or something.
  2. serious attention or consideration applied to doing something correctly or to avoid damage or risk.

Defined as a verb:

  1. feel concern or interest; attach importance to something.
  2. look after and provide for the needs of.

Welcome to my world of Customer CARE.

— Thank you Google.

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