Better Business with Responsive Web Design

Liu Yang
Liu Yang
Sep 26, 2017 · 3 min read
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Responsive web design (or “RWD”) is a type of web design that provides a customized viewing experience for different browser platforms that are commonly used in Singaporean companies. These services are catered by web design companies in Singapore. A website created with RWD by web application development will display a different interface depending on what device is used by Singaporeans to access the site. For example, a responsive website may appear one way on a laptop, another way on a tablet, and still another way on smartphone.

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Today, many people access websites from mobile devices, rather than desktop computers or laptops. While most smart phones can display regular websites, the content is difficult to read and even harder to navigate. Therefore, many web developers now use responsive web design to provide a better web browsing experience on small screens. Starting with baseline shared styles and introducing more advanced layout rules when screen size permits keeps code simpler, smaller and more maintainable.

Websites designed for mobile devices (such as iOS and Android phones), typically have a larger default font size and simplified navigation. Some web design companies in Singapore also take advantage of the touchscreens interface, providing support for swiping, rotating, and pinching and zooming. A mobile-optimized website may also remove unnecessary content to reduce the need for scrolling. Image rollovers and other mouse hover features are often removed, since touchscreens don’t support a mouse pointer.

There are several ways to implement responsive web design. One method is to dynamically detect the user’s platform (such as an iPad or iPhone) and load specific HTML and CSS for the corresponding device. Another option is to use media queries, which automatically load different CSS styles depending on the size of the browser window. The Bootstrap package, which contains several prewritten JavaScript and CSS files, is based on media queries and is commonly used in responsive web design.

More people are viewing hotel websites on phones and tablets than ever before! Long gone are the days when a customer would research, check prices and book a hotel from the comfort of their desktop PC or laptop.

Customers are on the move. They are reading your special offers emails on their phones, checking out the hotels photos and reviews on their iPad when they get home.

The challenge that you and other companies face, is how to drive more bookings from these mobile customers?

2 out of 3 website visitors are using mobile and tablet devices. Over 60% of visitors to clients’ websites are using their phones and tablets to search and book hotel rooms. Desktop Traffic and bookings are in decline. Every year, across the client base, there is a decrease in desktop traffic of up to 10%.

This traffic is moving to mobile and tablet devices, with increases of up to 40% every year. Companies and businesses using responsive web design and responsive booking engines are reaping the benefits of this trend, with clients seeing up to 50% growth in mobile conversion rates.

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