HOW TO MAKE YOUR LOCAL LANDING PAGES 100% LESS AWFUL
Local landing page copy doesn’t have to suck.
If you run a business with multiple locations, a key SEO challenge will be writing unique copy for each location.
Most businesses go about this completely wrong.
In their quest to satisfy SEO requirements they write boring, useless copy that immediately tells visitors the page was built for Google — not them. It reads like a bastardized wikipedia page:
“Burnaby is British Columbia’s 3rd largest city, with a population of 223,000. That’s a lot of folks who need a plumber! Whether you live in affluent East Burnaby or you…”