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Shengjie Li
Shengjie Li

Shengjie Li

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Shengjie Li
Shengjie Li
Dec 17, 2015 · 1 min read

Assignment 7: Pitch

Pugh Chart

Final Idea

Shengjie Li
Shengjie Li
Dec 1, 2015 · 8 min read

Assignment 6: Preliminary Idea Evaluation

Market Survey

So far, I was able to get 29 total respondents for the survey, some of them skipped a few questions. I conducted the survey online through Survey Monkey, so the survey is limited to 10 questions. For each…

4 responses
Shengjie Li
Shengjie Li
Nov 12, 2015 · 6 min read

Assignment 5: Structured Ideation

Pick an existing snack product: Kit Kat.

Substitute

  1. Substitute the sugar in Kit Kat with diet sugar.
  2. Replace the cracker inside of Kit Kat with rice cracker.
2 responses
Shengjie Li
Shengjie Li
Oct 29, 2015 · 5 min read

Assignment 4: Blue Sky Ideation

My general Ideas

Before hosting the ideation games with my friends, I sketched a few ideas in my notebook to give them some ideas.

3 responses
Shengjie Li
Shengjie Li
Oct 15, 2015 · 8 min read

Assignment 3: Research

Ask (interviews)

As I mentioned in my last assignment, I am very curious to know how people here in the US think about the snacks from different cultures. So, I went to the TOMODACHI store at Rosedale center, which is a store specializing in toys…

1

2 responses