Great platform test! More often than not, if your platform succeeds in encouraging interactions and creating a great user experience, users figure out new ways of using the platform. Users tinker around at the Interaction layer to create new Experiences. The Experiences that prove rewarding get repeated more often at the Interaction layer. Over time, the platform notes how users are taking things in new directions and may make changes to the Tools and Rules to enable users to move in that direction. This is one of the most common ways successful platforms ‘pivot’ after gaining initial adoption.