Liz LathanHow to not destroy your community by measuring it (and still measure it)TL;DRJan 20, 2023Jan 20, 2023
Liz LathanThe Case for More Field EventsIn the face of a looming global recession, many businesses have been forced to make difficult decisions about their 2023 event strategies.Jan 13, 2023Jan 13, 2023
Liz Lathan10 Tips for Building Your CommunityCommunity doesn’t happen overnight, and it doesn’t come from setting up an online space and announcing that a community exists. It takes…Jan 9, 2023Jan 9, 2023
Liz LathanDo something that calls them backNow that you’ve changed the entire welcome experience into your event through Regutainment, it’s time to think about the…Jan 6, 2023Jan 6, 2023
Liz LathanStop sucking at first impressionsYou only get one chance to make a great first impression. So why have you been squandering it for years with your onsite event registration…Jan 3, 2023Jan 3, 2023
Liz LathanSponsorship is dead.B2B sponsorships are dead. For 2023 and beyond, we’re ditching the idea of sponsorships completely. We just don’t believe in the value of…Dec 30, 2022Dec 30, 2022
Liz LathanStep up your field event gameWe know that small, intimate gatherings drive the most impactful conversations and relationships, but field event have gotten boring. I…Dec 27, 2022Dec 27, 2022
Liz LathanHelping people network at eventsTechnically, I’m classified as an “extrovert.” I get my energy from being around people. Too much time alone and I start to feel depressed…Dec 23, 2022Dec 23, 2022
Liz LathanEliminate networking events foreverThe Networking Reception. Literally the worst. I hate, hate, hate networking receptions.Dec 16, 2022Dec 16, 2022
Liz LathanTaming the Hybrid Monster to build CommunityWe had a little event marketer gathering recently and one of the topics that came up was Hybrid… who’s doing it? Turns out: pretty much no…Dec 12, 2022Dec 12, 2022
