Liza Daly

CTO at Safari. Digital publishing miscellany.


The Job that Games Do

Why and when we choose to play


My colleagues have taught me about a product development philosophy called “Jobs to be Done.” It’s succinctly expressed in this article by Clay Christensen, but I’ll summarize it here too.

Let’s use a novel as an example. If you ask a reader why they bought it, they’ll tell you that they wanted to…


Rando beauty

The surrealist in the machine


Sometime, by chance, a blind man may catch a hare.
P. Stubbes, The Anatomie of Abuses (1583)

The art of the bug

Failure should be fun.


“How should I learn to code?”

There are hundreds of books that teach computer programming to novices. They…


My company’s bookshelf

What we read and what it says about us.


You can learn a lot about a person by looking at what books they’ve bought and chosen to display.…

Publications edited by Liza Daly

Developing a daily habit of learning

Latest Story

The art of the bug

23 and me: The complete James Bond

I watched them all so you don’t have to.


This article should be assumed to contain spoilers.


The Job that Games Do

Why and when we choose to play


My colleagues have taught me about a product development philosophy called “Jobs to be Done.” It’s succinctly expressed in this article by Clay Christensen, but I’ll summarize it here too.

Let’s use a novel as an example. If you ask a reader why they bought it, they’ll tell you that they wanted to…


Wordplay

The year’s best ebooks are games.


I work in digital publishing and I love what I do. Yet for fun, I “play videogames” as much as I “read books.” This still…


Starting up in publishing

Here comes the hard part


I’m going to give you a winning formula for founding a successful publishing startup: go back in time and start it…