Liza NeverovaMy notes on how to apply global marketing on a local levelOver 3+ years of working with various markets from Southeast Asia to LatAm, I was fortunate to understand how diverse the world is and how…May 3May 3
Liza NeverovaThe features of promoting products through micro-influencersWith each passing year, social media gains more popularity. Traditional formats of information delivery are taking a back seat and no…Aug 30, 2023Aug 30, 2023
Liza NeverovaFeatures of the Influencer Marketing Market in RussiaThe Influencer Marketing market is one of the fastest-growing segments in the advertising industry. Brands are actively allocating budgets…Aug 30, 2023Aug 30, 2023
Liza Neverova5 tips for a tremendous cross-team projectHow to do a cross-functional project? The first answer that comes to you is “not easy.” But I, as a person who made around ten…Dec 27, 2022Dec 27, 2022