The Great British Beer Festival: 12 -16th August, Olympia London

Olympia Exhibition Centre in Kensington is all set to host the Great British Beer Festival this month. This year somewhere around 55,000 people are assumed to attend the event that will include almost 1,000 different craft beers, ciders & real ales. This sector has grown rapidly in recent years and the number of people participating in this event is just increasing every year. There were only five to ten breweries some six years back but this year the number will be somewhere around 70. This itself is the proof of growing popularity of this event among people in London.

The GBBF is organized every year by CAMRA in London. CAMRA had organized the first large beer festival in Covent Garden, London in the year 1975. That time the event took place in the month of September. The four day event had a great success as over 150,000 pints of real ale were gulped by over 40,000 people that attended the event in 1975. From then this event is organized every year in the month of August in London. This year it will again return to magnificent Olympia exhibition centre in London.

The UK drinkers have been more adventurous and the demand for a better quality product has been increasing. This has been the main reason for the whopping success of this event from the past decade. The beer industry is undergoing a transformation similar to the food industry that achieved a massive success in 2000. People now are ready to spend more money on a better and quality product. According to a research done by Mintel, more than 50% of UK beer drinkers say that they love to drink craft beer more than Fosters or Budweiser as it is tastier as compared to latter.

The numbers of brewers are increasing year after year and soon it will reach a three figure mark. Most of these brewers have been trying to produce something new to beat their competitors. This exciting festival is assumed to attract a lot of crowd this year. One can always accompany a beautiful partner for this festival as the enjoyment will be doubled in that case. Unfortunately if one does not have a girlfriend or a group of friends that can come with him to the festival he can always hire a beautiful girl from a popular escort agency in London. The girl will definitely attract some attention in public and will provide her client complete satisfaction.

London has been the only city in UK where a large number of people flock for Beer festival. Other cities like Manchester, Bristol, and Edinburgh are also catching up fast but then London has always outperformed the rest. City of London has always attracted a large number of visitors as it is one of the popular tourist destinations in the world. The second reason is that it is the hub of escort agencies in UK. The trend of accompanying a beautiful girl like 24 Carat London escort to the festivals is followed even today by the visitors.

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